What Should a Realtor Do to Market Your Calgary Home?

Quick Answer: A solid marketing plan covers professional photography, an accurate and well written MLS listing, targeted online promotion, and a specific plan for generating showings, not just posting the listing and waiting. Ask your agent to walk through their plan in specific terms before you sign.

Professional Photography and Media

Listing photos are usually the first impression a buyer forms of your home. Professional photography, and increasingly video or a virtual tour, should be a standard part of any marketing plan, not an optional upgrade.

An MLS Listing That Actually Sells

A strong listing description highlights specific, relevant details about your home and neighborhood rather than generic phrases that could describe any property. It should read like it was written for your home specifically.

Targeted Online Promotion

Beyond the MLS listing itself, ask what promotion actually happens: social media posts, targeted ads, or inclusion in an agent's own buyer network. A plan that stops at the MLS listing is a thin one.

A Plan for Generating Showings

Marketing should translate into actual showings. Ask how your agent plans to get buyers and buyer's agents through the door, including open houses if appropriate for your home and market segment.

What a Weak Marketing Plan Looks Like

Generic photos, a copied and pasted description, and no promotion beyond the basic MLS listing are signs of a minimal effort plan, regardless of what was promised during the listing presentation.

Frequently Asked Questions

What should be included in a Calgary realtor's marketing plan?

At minimum, professional photography, a specific and accurate listing description, targeted online promotion, and a plan for generating actual showings.

Is an open house necessary to market my home?

Not always, it depends on your home and market segment, but it's worth asking your agent whether one makes sense for your specific listing.

How do I know if my agent's marketing plan is weak?

Watch for generic photos, a templated description, and no promotion beyond the basic MLS listing despite what was discussed during the listing presentation.